Dund organized the 2018 unofficial Fischer Random world title match between Classical chess
champion Magnus Carlsen and recognized FR ace Hikaru Nakamura, who won the final Mainz
tournament in the discipline in 2009. The enormous interest generated by the event, which stole
nearly 2 million Norwegian television viewers away from the national obsession of the Winter
Olympics, gave Dund a taste for more.
Dund was formed in 2017 by:
Jøran Aulin-Jansson, a businessman and lifelong chess fanatic who always finds time to play,
popularize and promote chess, from club to international level. Jansson headed the Norwegian Chess
Federation from 2007-2015, been a member of International Chess Federation FIDE's Verification
Committee from 2010-2014, and played a role in mobilizing most major events that have taken place
in Norway, from the 2014 Olympiad in Tromsø, the Norway Chess supertournaments in Stavanger,
and now the new vistas of Fischer Random. Jøran is rumored to have 36 hours in each of his days.
Arne Horvei, an experienced consultant from top-level marketing and communications with a special
interest in event management and sponsorship strategies, who has also quickly built up similar
expertise in the chess sphere. Horvei has been head of sales at telecom giant Telenor and Senior
Advisor at Apeland, one of Norway's leading communications bureaus, as well as working with both
the FIS Nordic World Ski Championships in 2011 and the Biathlon world championship in Oslo 2016.
Mix this with being part of the Magnus Carlsen management team, plus PR & Communications and
business development at Carlsen’s venture Play Magnus, and it is easy to see how Arne completes
the Dund partnership.
The Dund target: Envisioning and delivering chess events of exceptional quality.
Chess.com was founded in 2006 by CEO Erik Allebest who re-launched the site in its current form in 2008. CCO Danny Rensch joined soon after and now the company has over 150 employees working from around the world. Chess.com hosts flagship events such as the Speed Chess Championship, FIDE Chess.com Isle of Man Grand Swiss, and other marquee events on the chess calendar each year involving some of the top chess players in the world.
With well over 28 million members, the official partner for the playing side of the Fischer Random
World Championship can confidently be called the #1 spot for online chess. Chess.com's full range of
facilities and experience with organizing and covering competitive events make them a natural
partner. Their live broadcast of the inaugural match between Magnus Carlsen and Hikaru Nakamura
in 2018 attracted over 60,000 unique viewers per day and helped confirm the large potential
audience for the chess variant.
The Chess.com Target: We're here to delight our users
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